(Download) "AN EMPIRICAL INVESTIGATION" by Melanis Collin # eBook PDF Kindle ePub Free

📘 Read Now     📥 Download

eBook details

• Title: AN EMPIRICAL INVESTIGATION
• Author : Melanis Collin
• Release Date : January 05, 2015
• Genre: Industries & Professions,Books,Business & Personal Finance,
• Pages : * pages
• Size : 418 KB

Description

Over the past several years, colleges and universities have struggled in the face of an increasingly challenging

environment. A difficult economic situation on national and local levels, combined with increasing competition on a

global basis, has exposed the weaknesses inherent with the traditional marketing approaches employed by the higher

education sector. As a result, colleges and universities, realizing the need for an effective strategic posture, are

turning to branding and brand management in order to develop competitive advantage and sustainable success.

PDF Books "AN EMPIRICAL INVESTIGATION" Online ePub Kindle